Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.
BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)
A brief summary of BRENDING's activities in 2012.
BRENDING's first ever intern!
BRENDING has been invited by the Dutch Ministry of Education, Culture and Science to give a workshop on matching Arts, Business and Consumers.
Brendan felt competitive and entered the Dutch competition: The Next Entrepreneur. Please vote here!
Subsidy for Dutch artists terminated
The first BRENDED film production Sonic Spaces has been wrapped and is available for you to watch (and listen!)
DJ ISIS, DJ FANT, DJ HENK, DJ RENE
Laetitia Gerards, MVG, Percussive Piano, ...
We can't wait to finally experience the first ever Classical Music Rave and look forward to seeing you on the dance floor, grooving with Mozart, waltzing to Chopin or head-banging Beethoven.
24classics provides you with a new way to discover classical music online. On 24classics.com you’ll find the broadest spectrum of classical music; from minimal to opera, Bach to Indie Classical, it is all there. Whether you are looking for your favourite composer, a relaxing background sound or something completely new, you’ll find it on 24classics.com
CURATOR INDIE-CLASSICAL
On top of being a cellist, Brendan Walsh is also consultant and manager in the cultural industry. This professional diversity is apparent in his taste of music. For 24classics Walsh explores the borderland between classical music and adventurous pop with his playlist Indie Classical.
With the rise of Internet, the dating process has become increasingly effective through the use of profiling, screening and other sophisticated techniques. Brendan Walsh believes the classical music industry can learn something from this. His agency Brending Consulting has developed a system that matches the offer of cultural organisations with the needs of businesses and consumer groups. In this session, he will argue that the key to a successful match is knowing what you’re worth, understanding what the business is looking for and highlighting mutual benefits. He will also present the results of some of the agency’s research into what corporates want from the cultural sector, what artists can do for businesses and how they can become less dependent on subsidy.
Festival of songs organized by the Master students of Fontys Conservatory and Rockacademy
Desiderata for Choir, ensemble, mezzo soprano and visual arts
Based on the poem ‘Desiderata’ by Max Ehrmann (1872 - 1945)
Composition by Rijndert van Woudenberg
...Go placidly amidst the noise and haste, and remember what peace there may be in silence...
MESSE SOLENELLE EN L'HONNEUR DE SAINTE-CÉCILE - CHARLES GOUNODO BEATA MATER - AUGUST DE BOECKMESSE SOLENELLE EN L'HONNEUR DE SAINTE-CÉCILE - CHARLES GOUNOD
KON. CHORALE CAECILIA
MUSICI DOMINICANORUMO.L.V.CHEF-DIRIGENT IVO VENKOV