BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

BRENDING IS A BRIDGE FOR ARTISTIC BRANDS

07 February 2012

The weather today in our cultural climate

01 December 2011

A purely personal, overly opinionated and harshly haphazard monthly update on what seems to be happening in the arts world.

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01 December 2011

BRENDING to give a lecture to the teachers about stimulating entrepreneurship amongst students.

28 November 2011

Rosa Ensemble performed their show Götterfunken at the final day of the world renowned Huddersfield Contemporary Music Festival 2011.

08 November 2011

The Dutch Broadcaster KRO makes a beautiful recording of the RWM concert at the Musica Sacra Festival in Maastricht, NL on 18/09/2011

29 October 2011

Baritone Martijn Cornet hosts a witty blind date at the Concertgebouw in Amsterdam involving soprano Renate Arends, pianist Abigail Richards AND the audience.

May 2012

Sep 2012

Oct 2012

Feb 2013