BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)


I’m a Belgian, born in Britain who studied in the UK, Germany, the Netherlands, Spain and France. It’s easier just to say that I am European.

As a musician I felt the urge to do more than just play the cello. I wanted to be part of a cultural revolution, to find new ways of linking music to the world. It was a great surprise to have been accepted for an MSc in International Management at ESCP Europe (ranked 1st worldwide by FT), which was a major step towards finding new ways of doing business with, and in the creative industry. I consciously gathered professional experience in marketing, finance, sales, operations, HR and consulting so that I could then link it back to the cultural sector.

It is my passion to help the cultural industry survive and grow in today’s global economy. With BRENDING that’s exactly what I’m going to do!

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