BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

BRENDING IS A BRIDGE FOR ARTISTIC BRANDS

Joanna Wronko is a true European citizen: born and raised in Poland, higher musical studies in Germany, an international career as a chamber musician and soloist and since 2008 resident in the Netherlands. Joanna is a character musician, an all-round musical talent but with a sharp focus on chamber music and solo violin with orchestra. She won numerous awards, played as a soloist with various professional orchestras and performs at important European concert venues.

As a person, Joanna is an adventurous traveller who finds her inspiration in natural beauty and titillating craftsmanship. Whilst developing her business and career plan it was decided to combine her image, character, knowledge and skill in an international career development plan that kicks off in the autumn of 2011.

"Classical music is much more universal than most would believe. I know many people my age, who love it when it is presented to them in a different context, when it is played by someone they know, when they feel they don’t need to understand it and it doesn’t require any insider knowledge."

www.joannawronko.com

May 2013

Jun 2013

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Aug 2013