Making all your hard work pay offThe
BRENDING-consulting session "Composing Work" contains the following topics:
Situational sketch: Who are you and how are you doing? (tools: a personal PESTEL, Porter's 5 Forces, SWOT-analyse)
Project overview and strategic goals: What are you doing and what do you want to be doing?
Who is your audience, where are they and what do you want them to think
of you? (tools: Targeting, segmentation, positioning and image
Communication: How do you sell yourself or your projects? (tools: Marketing mix, Promotion mix)
overview: What needs to be done? (Finance, Marketing, Sales,
Fundraising, Organisation, Production, Administration, ...)
Activity list: Who does what? (roles and tasks for you, your colleagues, friends, family and other partners)
BRENDING helps you develop a stronger insight into your activities, image and
You learn how to face the challenges you encounter as an artist.