BRENDING conducts artists towards the market and shows the market what it can do with arts.

Through consulting, representation, management and production, BRENDING supports artists and cultural organisations in projects that are artisticly correct and financially viable.

BRENDING quantifies and qualifies the value of creativity, building bridges between the arts, media, politics and business - with an emphasis on a marketing model which we call A2B2C (Arts to Business to Consumer)

BRENDING IS A BRIDGE FOR ARTISTIC BRANDS

Good publicity is rare

It can cost you a fortune and sometimes it doesn't even seem to have much effect. A publicity plan helps you efficiently create the chances to be seen by your targeted audiences. On the basis of your image BRENDING guides you through the jungle of choices for publicity targets and methods. The information can then be processed into a planning and a budget.

The BRENDING Consulting-sessie “PUBLICLY YOU” supports you in the creation of a publicity plan for your artistic projects, answering the following questions:

  1. Where? Determine your starting position
  2. Who? Know your target audience
  3. Why? Define your goals?
  4. What? Keep It Simple Stupid (KISS!)
  5. How? Use the appropriate communication channels
  6. How much? Keep an eye on the budget
  7. When? Build scenarios and PLAN-DO-CHECK-ACT 

May 2013

25 - 26 May 2013

Classical Music Rave

Kromhouthal
Programme

DJ ISIS, DJ FANT, DJ HENK, DJ RENE

Laetitia Gerards, MVG, Percussive Piano, ...

Info

We can't wait to finally experience the first ever Classical Music Rave and look forward to seeing you on the dance floor, grooving with Mozart, waltzing to Chopin or head-banging Beethoven.

27 May 2013

24Classics

Launch website and playlists
tba
Programme

24classics provides you with a new way to discover classical music online. On 24classics.com you’ll find the broadest spectrum of classical music; from minimal to opera, Bach to Indie Classical, it is all there. Whether you are looking for your favourite composer, a relaxing background sound or something completely new, you’ll find it on 24classics.com


Info

CURATOR INDIE-CLASSICAL

On top of being a cellist, Brendan Walsh is also consultant and manager in the cultural industry. This professional diversity is apparent in his taste of music. For 24classics Walsh explores the borderland between classical music and adventurous pop with his playlist Indie Classical.

31 May 2013

Lecture by Brendan Walsh

Classical:Next
Vienna
Programme

CONNECTING THE ARTS, BUSINESS AND CONSUMERS (ABC-MATCHING)

REALLY, IT’S A BIT LIKE DATING


Info

With the rise of Internet, the dating process has become increasingly effective through the use of profiling, screening and other sophisticated techniques. Brendan Walsh believes the classical music industry can learn something from this. His agency Brending Consulting has developed a system that matches the offer of cultural organisations with the needs of businesses and consumer groups. In this session, he will argue that the key to a successful match is knowing what you’re worth, understanding what the business is looking for and highlighting mutual benefits. He will also present the results of some of the agency’s research into what corporates want from the cultural sector, what artists can do for businesses and how they can become less dependent on subsidy.

Jun 2013

08 June 2013

Fontys University Master of Music Students

Festival No Regrets!
Tilburg
Programme

Festival of songs organized by the Master students of Fontys Conservatory and Rockacademy

Jul 2013

24 July 2013

DESIDERATA

Beautiful new music at a stunning location
PLLEK, Amsterdam Noord, NL
Programme

Desiderata for Choir, ensemble, mezzo soprano and visual arts

Based on the poem ‘Desiderata’ by Max Ehrmann (1872 - 1945)

Composition by Rijndert van Woudenberg

...Go placidly amidst the noise and haste, and remember what peace there may be in silence...

 
25 July 2013

DESIDERATA

Beautiful new music at a stunning location
Pllek, Amsterdam Noord, NL
Programme

Desiderata for Choir, ensemble, mezzo soprano and visual arts

Based on the poem ‘Desiderata’ by Max Ehrmann (1872 - 1945)

Composition by Rijndert van Woudenberg

...Go placidly amidst the noise and haste, and remember what peace there may be in silence...

Aug 2013

15 August 2013

Orchestral Mass

Messe Solenelle, Gounod
St Paul's Church, Antwerp
Programme

MESSE SOLENELLE EN L'HONNEUR DE SAINTE-CÉCILE - CHARLES GOUNOD
O BEATA MATER - AUGUST DE BOECKMESSE SOLENELLE EN L'HONNEUR DE SAINTE-CÉCILE - CHARLES GOUNOD

O BEATA MATER - AUGUST DE BOECK

Info

KON. CHORALE CAECILIA

MUSICI DOMINICANORUM
O.L.V.CHEF-DIRIGENT IVO VENKOV