Good publicity is rare
It can cost you a fortune and sometimes it doesn't even seem to have much effect. A publicity plan helps you efficiently create the chances to be seen by your targeted audiences. On the basis of your image BRENDING guides you through the jungle of choices for publicity targets and methods. The information can then be processed into a planning and a budget.
The BRENDING Consulting-sessie “PUBLICLY YOU” supports you in the creation of a publicity plan for your artistic projects, answering the following questions:
- Where? Determine your starting position
- Who? Know your target audience
- Why? Define your goals?
- What? Keep It Simple Stupid (KISS!)
- How? Use the appropriate communication channels
- How much? Keep an eye on the budget
- When? Build scenarios and PLAN-DO-CHECK-ACT